Grand Opening Campaign
It’s Better On The Water
If you’re looking to hang out, dine and relax with co-workers, friends or family, you shouldn’t stray far from the water. The Waterside District is the perfect mix of national, regional and local restaurants and also boasts live music, festivals and so much more.
To create awareness and build buzz for the grand opening of Norfolk’s revitalized waterfront dining, entertainment and event district.
An integrated campaign complete with events, media coverage, a new website, traditional and digital advertising, social media and more. Our efforts resulted in 35,000 people visiting the Waterside District during the grand opening weekend, a Facebook following of over 32,000 and an email database of 21,000 subscribers by grand opening. Public relations efforts garnered $1.8 million in earned media across all channels. Foot traffic and sales for the Waterside District continue to grow, with 2-3 million visitors expected annually.
LET'S DO SOMETHING GREAT TOGETHER
NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.