Our Work

VCU Health Campaign

"By Design" Brand Campaign

Better, By Design

You don’t become a world-class healthcare institution without having a vision and a plan. We tapped into the spirit of this influential leader in the constantly changing landscape of healthcare. It turned out to be a beautiful thing.


To create the new brand for VCU Health, formerly VCU Medical Center, around the message that they are, and have always been, driven to deliver the best state of health for all of humanity.


A television and print campaign using animation, live footage and photography to show a tireless drive to succeed and make life better and longer for each generation. We focused on how meticulous planning and the calculated growth of VCU Health continue to make us all healthier every day. We encapsulated this amazing achievement into the tagline – Making Life Better, By Design.

VCU Health - By Design Video
VCU Health - How do we plan - print ad
VCU Health - There
VCU Health - Every decision we

NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.

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