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Our Work

University Health System Campaign

"Some See, We See" Brand Campaign

Thinking Beyond

When a hospital that takes care of the community as a whole is also a premier medical organization full of knowledge and innovation, everyone wins.

Challenge

To change the public’s perception of University Health System from that of a public hospital, to seeing it as an academic medical center. A place where dedicated teams use knowledge and passion to discover care that heals everyone at a higher level.

Solution

An integrated campaign showing how “some see” medicine in a conventional way, while at University Health System “we see” beyond. Being part of an academic medical center allows the teams to use knowledge as fuel to think beyond ordinary medicine to create a level of care and compassion for the community that others cannot match.

When a hospital that takes care of the community as a whole is also a premier medical organization full of knowledge and innovation, everyone wins.
LET'S DO SOMETHING GREAT TOGETHER

NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.

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