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UCB New York's Nipsey Sketch Team Campaign

The Apocoblitz$ Campaign

Turns out survival of the fittest was wrong.

The end of the world happened. Not many made it, and the ones who did may not have deserved it. In fact, only a few a******s survived… or so it’s told in the Apocablitz$ – a sketch show brought to life by the world-famous Upright Citizens Brigade (UCB) New York’s leading sketch team Nipsey.


Nipsey came to us looking for a poster to live at the UCB venue in New York City, promoting their upcoming show The Apocablitz$. After reading their script, we realized this show called for an integrated promotional campaign. Writing content for some of the best comedy writers in the country? Why not?


An integrated campaign including posters, fliers, a digital teaser video, a series of scripted videos to bring each character to life, and a series of improv confessionals, giving the characters their own platforms to continue their stories. The campaign lived around New York City and on social and digital channels, helping fill the seats of the historic UCB venue while the Apocablitz$ was running.

Writing content for some of the best comedy writers in the country? Why not?

NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.

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