"The Finest" Campaign
The Jefferson is known for its exemplary style and hospitality. It’s a connoisseur of the finest things in life – within its walls and beyond – and knows that living well is about making discerning choices. The hotel has entertained guests and been the center of culture for over a century, witnessing everything from historical moments to questionable fashion trends. And with those years of experience comes the wisdom of knowing the difference between living and living well.
Give this luxury, historic landmark brand a voice that acknowledges its prestigious past while giving it relevance in the current conversation.
We paired vintage-style custom hand illustrations with a series of witty perspectives and observations, opening the door for a commentary on the finest things in life in a voice that can only come from the Jefferson.
The campaign mix includes social content for the hotel’s Instagram and Facebook accounts, coasters to greet guests in the bar and at special events, digital display ads and is featured on the hotel website.
LET'S DO SOMETHING GREAT TOGETHER
NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.