Our Work
"Perspective" Campaign
Share The Road
No. Seriously. You really should share the road with the good folks who commute on two wheels rather than four.
Challenge
Improve driver awareness and cyclist safety as more people commute to work on two wheels. We wanted to change people’s perspective of how they viewed cyclists.
Solution
A posters campaign zeroing in on how cyclists feel when being encroached by vehicles. The design provided the foundation for a campaign that included outdoor boards, magazine ads, a social media campaign, helmet stickers and more.
LET'S DO SOMETHING GREAT TOGETHER
NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.