Our Work
DMV Motorcycle Safety Campaign
Challenge
Wearing a helmet is the most important factor in reducing injury in a motorcycle crash. Faced with a record number of motorcycle deaths in 2019 where the rider was not wearing a helmet, the Virginia DMV knew they needed to raise awareness of the benefit of appropriate gear for motorcyclists to change behavior and save lives.
Solution
Together, we created a spot showcasing protective gear for riders –highlighting a variety of people and types of motorcycles to emphasize the importance of protective gear, no matter what you ride.
LET'S DO SOMETHING GREAT TOGETHER
NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.