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Virginia DMV Campaign

Checkpoint Strikeforce Cinco de Mayo 2020

Challenge

With these statewide directives during Covid-19, the Virginia DMV’s planned campaign to diminish drunk driving during Cinco de Mayo was no longer appropriate. Creative highlighting people celebrating in crowded bars would no longer resonate with targets who were directed to shelter-in-place. However, DMV still wanted to continue their campaign to raise awareness about the dangers of drinking and driving.

Solution

NDP created a 15-second animated spot featuring a young adult celebrating at home with his menagerie of pets rather than out with a group of friends. Reminding viewers to “Keep it at your casa, don’t drink and drive,” the spot emphasizes DMV’s safety message despite unusual circumstances.  

LET'S DO SOMETHING GREAT TOGETHER

NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.

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