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Kindred Healthcare Campaign

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Kindred Healthcare is a Fortune 500 healthcare services company that covers 46 states. It offers services ranging from transitional care hospitals to inpatient rehabilitation hospitals, nursing and rehabilitation centers, assisted living communities, home health, and hospice.


Historically, Kindred took a B2B approach to marketing and advertising focused on increasing referral patterns. The organization decided to adjust its efforts in 2014, launching a consumer-facing campaign focused on heavy direct response. Though the campaign was successful, it did not build long-term brand recognition among consumers.


NDP partnered with Kindred’s creative team to develop and produce a multimedia advertising campaign that communicates the organization’s brand. The campaign includes television, radio, and social media, as well as national digital radio, display, and video elements.

Kindred Healthcare - Better Half 30 second video
Kindred Healthcare - Anthem
Kindred Healthcare - Mom Strong video
Kindred Healthcare - Changes

NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.

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