Our Work
DMV Pedestrian Safety
Challenge
We were charged with developing a campaign that encouraged pedestrians to mind the “rules of the road” in hopes of decreasing the number of pedestrians involved in crashes throughout Virginia, with a particular focus on men ages 18-55.
Solution
We developed a multimedia campaign inclusive of video, social ads, display banners, radio and transit signs with the slogan “If you don’t know, don’t go.” using eye-catching animation that would resonate with the audience.
LET'S DO SOMETHING GREAT TOGETHER
NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.