HEAT PROGRAM VEHICLE DESIGNS
What better place to promote auto theft prevention than on a fleet of vehicles operated by the Virginia State Police Help Eliminate Auto Theft Program (HEAT).
Challenge
To increase public awareness of the HEAT Program and educate drivers on effective ways to prevent auto theft.
Solution
HEAT vehicles were completely wrapped with bold, striking graphics that promote the HEAT program and the rewards line and deliver helpful tips on how to ‘protect your ride.’ The vehicles travel across Virginia and are used for training and public outreach events.







LET'S DO SOMETHING GREAT TOGETHER
NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.