Our Work
DING DING DING
Challenge
Here in Virginia, a growing population of younger males means more and more vehicle crashes and fatalities. It’s a trend that’s growing nationally – but how do we get it to stop? How can you convince a 20 to 34 year old guy to wear a seat belt? Classic PSA messaging isn’t working – so what’s going to “stick”?
Solution
We started by digging into what would get young guys to buckle up – and a lot of times, it really has to do with that annoying dinging in your car! We created a multimedia campaign that played off the “ding”, asking people who care about their unbuckled loved ones to bug them into wearing a seat belt. Dogs. Kids. Passers-by. They’re all getting into the cause to convince our hero to stop the ding.
LET'S DO SOMETHING GREAT TOGETHER
NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.