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Our Work

CapCenter Campaign

Own Zero Campaign

Zero means everything.

CapCenter combines real estate and mortgage expertise under one roof to provide clients a better home buying, selling and lending experience. So, when you have the CapCenter team on your side throughout the entire process, you’ll have zero headaches, zero stress, and best of all-zero closing costs.

Challenge

Rising interest rates and lack of consumer awareness to the full suite of offerings from CapCenter didn’t scare us away from an aggressive mortgage application rate benchmark for 2018 set by our client. Hey, we do love a challenge.

Solution

A multi-channel media approach for awareness across the market including TV, digital, radio, print, outdoor, direct mail and community partnerships. This truly integrated campaign gave a new voice to the brand and spread the word about CapCenter’s zero closing costs and zero hassle process in a fun and relatable way.

LET'S DO SOMETHING GREAT TOGETHER

NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.

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