Our Work

Chesapeake Bank campaign

beyond banking

Challenge

Chesapeake Bank is a 120-year-old regional bank looking to remain competitive in today’s quickly changing, more faceless, financial landscape. So how does a smaller community bank convince younger people that this is where they should go for all their banking needs?

Solution

After conducting extensive research, interviewing countless people, and having long discussions, we came to the understanding that offering customers great service and financial solutions that fit their needs is just the starting line. Because now, more than ever, people want to do business with places that understand the importance of community, and go out of their way to prove that every single day. Luckily, Chesapeake Bank has a long track record of providing all of the above. Now it was just a matter of letting the world know.

LET'S DO SOMETHING GREAT TOGETHER

NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.

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