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Services

Consumer Engagement

We’re obsessed with behavior.

So obsessed, in fact, we spun off a division dedicated to building conversations between consumers and our clients. Our Neathawk360 team applies innovative expertise in media, analytics, digital marketing and design to understanding the consumer’s experience ensuring we engage the right consumer at every stage of the marketing funnel.

For us, this is all about understanding the consumer’s mindset and being in those moments when change can happen–at every opportunity we can.

We call these Modern Media Moments. Learn more about how our Neathawk360 team works here.

  • Basic demographics such as age, sex, race and household income are vital–but with today’s data, we are better able to understand the consumer’s journey to positively impact their experience, and ultimately change their behavior.

    Immersing ourselves in this information allows us to get into the mindset of the human being behind the data, so we can reach them when they’re most receptive to change. We illustrate these modern media moments through Day in the Life profiles that show how we can best surround audiences with messaging to create that change.

  • Finding creative and unexpected media solutions excites us. For our 360 media planners, there’s nothing better than building a plan around foundational audience insights that will lead to behavioral change. We are experts in all forms of media.

    Armed with audience intel and our day in the life profiles, our planners, buyers and analysts collaborate with creative teams to determine the most effective use of your media budget. Our longstanding relationships with media partners allow us to flex traditional boundaries, and offer innovative creative placements, sometimes just out of beta. We are able to negotiate not just the best price and added value, but also the right place to distribute your content.

  • We understand that measuring something just for the sake of measuring isn’t helpful, and can, in fact, even be harmful if optimizations are made against a metric that doesn’t matter.

    Our analysts become an extension of your in-house team–building your measurement plan based on KPIs, developing custom reporting dashboards, updating you weekly or monthly on the progress of our campaigns showing conversions achieved, and providing recommendations for ongoing optimizations.

Creative

We believe everyone is creative.

We are an integrated, multi-disciplinary team who combine design thinking with technical expertise to translate creative concepts into multi-touch, multi-channel campaigns for our clients. From fully integrated branding campaigns to identity, print, digital and multimedia design solutions, our work wins awards–and more importantly–generates results for our clients.

  • Our creativity springs from collaboration–with our clients, with our internal teams and our external partners. Great ideas are all around us waiting to be mined, and through collaboration and research we are able to uncover insights that inform our creative strategy and messaging.

    We are curious, and consider many facets of a situation to derive multiple solutions. Since consumers are bombarded by thousands of ads per day, we are acutely aware that our creative must break through–messages must create an emotional connection, spur action and behavior change–as well as clearly represent your brand’s essence.

  • Our agile development team is continuously exploring and testing new tools, adopting what works best for each project and implementation. From design and UX to content creation, both front- and back-end development, through testing and hosting, we provide recommendations for the appropriate stack depending on project budget, size and timelines. Our design experience covers developing startup websites from scratch, to extensive enterprise redesigns.

    With a new site or existing redesign, our primary goal is to understand the needs of your internal team and external users. We evaluate data, any user friction, as well as business and marketing goals to inform our redesign recommendations. We take time to evaluate the performance of the current site and its content to ensure your next site will serve your future needs.

  • Content is the key to creating the right consumer experiences that can lead to behavior change. We start by conducting audits of your current messaging across platforms and put together a plan that you, or we, can execute. Then our creative team works closely with our Neathawk360 group to develop the best media strategies to optimize delivery of that content in the most effective and experiential way. From collateral and website development to video production and podcasts, we can help solve your content needs.

Strategic Planning

We know investing in planning reaps returns.

The most interesting and groundbreaking insights lie in the most unexpected places. And those are the places we love to discover. We strive to understand your business and marketing challenges–what success looks like to you, and how we can best measure it–to develop a considered strategic plan that delivers on your objectives.

  • We do more than reach people–we work to understand the place of the brand in the consumer’s mind. We dig deep into demographic and psychographic profiles to empathize with our audiences. We understand them as humans, not targets. We rely on proven tools and frameworks including personas, customer journeys, research methodologies, and segmentations to develop and validate our strategies.

    Our resulting work is based on fact, and we return often to these facts, as our guideposts to collaborate on future strategic decisions. Investing in this initial strategy phase always delivers the most impactful and effective work, that ultimately translates into better ROI.

  • We have a depth of experience designing and coordinating research projects with varying objectives and scopes—from comprehensive brand assessments to concept testing and product design studies. In-house capabilities include designing surveys, moderating focus groups and conducting soft soundings.

     

  • As stewards entrusted to represent and market your brand, we go granular to learn the DNA of your organization. We not only validate your audiences and business initiatives, we also ensure your brand is properly positioned.

    Our experience spans verticals working with clients from brand audits to new brand, brand refresh, naming and identity development. Do you need to promote brand awareness as well as increase conversions to become the leading brand of choice among your peers? Our brand ambassadors develop marketing strategies and execute creative solutions, so your brand can be an inspiration for positive change.

We’re obsessed with behavior.

So obsessed, in fact, we spun off a division dedicated to building conversations between consumers and our clients. Our Neathawk360 team applies innovative expertise in media, analytics, digital marketing and design to understanding the consumer’s experience ensuring we engage the right consumer at every stage of the marketing funnel.

For us, this is all about understanding the consumer’s mindset and being in those moments when change can happen–at every opportunity we can.

We call these Modern Media Moments. Learn more about how our Neathawk360 team works here.

Target Audience Development

Basic demographics such as age, sex, race and household income are vital–but with today’s data, we are better able to understand the consumer’s journey to positively impact their experience, and ultimately change their behavior.

Immersing ourselves in this information allows us to get into the mindset of the human being behind the data, so we can reach them when they’re most receptive to change. We illustrate these modern media moments through Day in the Life profiles that show how we can best surround audiences with messaging to create that change.

360 Media Planning & Buying

Finding creative and unexpected media solutions excites us. For our 360 media planners, there’s nothing better than building a plan around foundational audience insights that will lead to behavioral change. We are experts in all forms of media.

Armed with audience intel and our day in the life profiles, our planners, buyers and analysts collaborate with creative teams to determine the most effective use of your media budget. Our longstanding relationships with media partners allow us to flex traditional boundaries, and offer innovative creative placements, sometimes just out of beta. We are able to negotiate not just the best price and added value, but also the right place to distribute your content.

Analytics & Reporting

We understand that measuring something just for the sake of measuring isn’t helpful, and can, in fact, even be harmful if optimizations are made against a metric that doesn’t matter.

Our analysts become an extension of your in-house team–building your measurement plan based on KPIs, developing custom reporting dashboards, updating you weekly or monthly on the progress of our campaigns showing conversions achieved, and providing recommendations for ongoing optimizations.

We believe everyone is creative.

We are an integrated, multi-disciplinary team who combine design thinking with technical expertise to translate creative concepts into multi-touch, multi-channel campaigns for our clients. From fully integrated branding campaigns to identity, print, digital and multimedia design solutions, our work wins awards–and more importantly–generates results for our clients.

Advertising

Our creativity springs from collaboration–with our clients, with our internal teams and our external partners. Great ideas are all around us waiting to be mined, and through collaboration and research we are able to uncover insights that inform our creative strategy and messaging.

We are curious, and consider many facets of a situation to derive multiple solutions. Since consumers are bombarded by thousands of ads per day, we are acutely aware that our creative must break through–messages must create an emotional connection, spur action and behavior change–as well as clearly represent your brand’s essence.

Digital Design & Development

Our agile development team is continuously exploring and testing new tools, adopting what works best for each project and implementation. From design and UX to content creation, both front- and back-end development, through testing and hosting, we provide recommendations for the appropriate stack depending on project budget, size and timelines. Our design experience covers developing startup websites from scratch, to extensive enterprise redesigns.

With a new site or existing redesign, our primary goal is to understand the needs of your internal team and external users. We evaluate data, any user friction, as well as business and marketing goals to inform our redesign recommendations. We take time to evaluate the performance of the current site and its content to ensure your next site will serve your future needs.

Content Strategy & Creation

Content is the key to creating the right consumer experiences that can lead to behavior change. We start by conducting audits of your current messaging across platforms and put together a plan that you, or we, can execute. Then our creative team works closely with our Neathawk360 group to develop the best media strategies to optimize delivery of that content in the most effective and experiential way. From collateral and website development to video production and podcasts, we can help solve your content needs.

We know investing in planning reaps returns.

The most interesting and groundbreaking insights lie in the most unexpected places. And those are the places we love to discover. We strive to understand your business and marketing challenges–what success looks like to you, and how we can best measure it–to develop a considered strategic plan that delivers on your objectives.

Strategy & Planning

We do more than reach people–we work to understand the place of the brand in the consumer’s mind. We dig deep into demographic and psychographic profiles to empathize with our audiences. We understand them as humans, not targets. We rely on proven tools and frameworks including personas, customer journeys, research methodologies, and segmentations to develop and validate our strategies.

Our resulting work is based on fact, and we return often to these facts, as our guideposts to collaborate on future strategic decisions. Investing in this initial strategy phase always delivers the most impactful and effective work, that ultimately translates into better ROI.

Consumer & Market Research

We have a depth of experience designing and coordinating research projects with varying objectives and scopes—from comprehensive brand assessments to concept testing and product design studies. In-house capabilities include designing surveys, moderating focus groups and conducting soft soundings.

 

Branding

As stewards entrusted to represent and market your brand, we go granular to learn the DNA of your organization. We not only validate your audiences and business initiatives, we also ensure your brand is properly positioned.

Our experience spans verticals working with clients from brand audits to new brand, brand refresh, naming and identity development. Do you need to promote brand awareness as well as increase conversions to become the leading brand of choice among your peers? Our brand ambassadors develop marketing strategies and execute creative solutions, so your brand can be an inspiration for positive change.

NDP is a creative and media agency headquartered in Richmond, Virginia, with team members across the country. The agency is proud to partner with clients like the Virginia Lottery, DMV, The Virginia State Police, Universal Fibers, VCU Health and The Jefferson Hotel, along with many others to bring their brands to life.

Explore Our Work