The changing face of healthcare

By now you probably have seen or heard the news about a new independent healthcare company that has been formed by Amazon, Berkshire Hathaway and JPMorgan Chase. Essentially, the new organization is proposing an overhaul of the healthcare delivery system for its 1 million collective employees through technologically innovations, greater efficiencies, improved outcomes and cost reductions.

But what does that mean for your healthcare organization and your marketing function? Susan Dubuque has written a smart response to the news–download the white paper to discover:

1. How healthcare marketers should respond
2. How to apply population health principles in your organization
3. How to convert your marketing skills to behavioral change skills
4. And much more!