Neathawk360 Teaming Up for Pedestrian Safety Campaign in Roanoke

Neathawk360 and Alta Design + Planning will be working together on an initiative sponsored by the City of Roanoke to address pedestrian safety. The project is funded in part by the Virginia Department of Motor Vehicles. As media partner, our Neathawk360 team of planners, buyers and analysts will be creating a media plan to connect with both drivers and pedestrians to encourage safer behaviors. Based in Portland, Oregon, Alta Design + Planning’s mission is focused on creative active communities.

NDP is also working with DMV on a number of other transportation safety issues as well as with the Virginia State Police on the Help Eliminate Auto Theft (HEAT) and Insurance Fraud Programs. While NDP has historically worked extensively in the healthcare field, we see these types of pedestrian and driver safety campaigns as a natural extension of our expertise, since they address public health issues.

Learn more about our Neathawk360 consumer engagement team here.