Doodle Inspirations – June 22
At NDP we pride ourselves on staying on top of the industry – what’s new, what’s trending, what’s surprised us. Here are a few things from this week that caught our attention and got us talking:
The New Yorker’s June 22 issue features Kadir Nelson’s cover art, Say Their Names, which conveys how “the murder of George Floyd embodies the history of violence inflicted upon Black people in America.” The image is powerful in its original state, but the magazine took the artwork a step further online by creating an interactive version of the cover that will take the user face-by-face, story-by-story, through the depictions. We love how this innovation takes a traditional medium further, allowing for a deeper interaction with a message that matters.
While almost all states are at some point of reopening in the aftermath of Covid-19 stay-in-place orders, viewership of new television content continues. Business Insider reveals the top 7 shows trending this week. With a little something for everyone from comedy to drama, many of us binged Netflix’s “Dating Around” and are already debating which city should host Season 3.
Twitter introduced a new feature that allows users to tweet their voice. By dabbling in the audio space, this expands their offering to provide beta iOS users the opportunity to record an audio tweet up to 140-seconds before sharing on the platform. We wonder what audience engagement will be – especially for longer recordings – and if this feature would potentially be used for marketing efforts.
While last week saw the reversal of transgender health protections by the Trump administration, we saw companies working harder than ever to ensure healthcare services remain available for the transgender community. Plume – a Denver-based startup tailored to the trans community – discussed their on-demand telehealth services at a reasonable price to this community in need across 11 states. With our company’s cornerstone in healthcare and population health marketing, we’re excited to see how this company will grow while supporting this at-risk population.
Continuing the healthcare discussion, Walmart announced plans to open more healthcare “super centers.” With current locations in two Georgia cities, the new centers will be in Loganville GA and Springdale AR providing a single location for primary medical, dental and behavioral health services. NDP is curious to see how this offering evolves further into other communities and continues the charge of transparent, low healthcare pricing.