Doodle Inspirations – January 15, 2021

In a week of historic events, here are some marketing and advertising stories that got us talking last week:  

It’s getting hot in here as Cheetos have extended their “flaming hot” reach to Lay’s with some star-studded fanfare. In the announcement 15-second spot, Nelly catches a fan mid-tune celebrating the new chip flavor. This is the latest musical partnership for Frito-Lay who has also partnered with Rick Astley (of “Never Gonna Give You Up” fame) recently as well as MC Hammer, Lil Nas X, Billy Ray Cyrus, Chance the Rapper, Backstreet Boys, Busta Rhymes and Missy Elliott dating back to 2019 on various corporate portfolio product promotions/advertisements. We love seeing these larger marketing strategies unify brand portfolios and expand consumer audiences.

WNYC Studios has created a new series  – Getting Real About Getting Older – which launched January 13 with a national radio call-in special, encouraging older listeners to call in and share their perspectives. Featuring an age group that is often under-represented in today’s media, the series covers topics like financial instability, loneliness, shifting relationships, and more. The series is expected to extend to the podcast space with a pair of special episodes. We love this on so many levels – education, crowdsourcing, content development – and especially the opportunity to understand the senior experience more.

In this day and age where we’re constantly seeking new content, we’re excited with Netflix’s recent promise to release a new movie every week of 2021. Featured in the video, we some top shelf talent including Leonardo DiCaprio, Dwayne Johnson, Jennifer Lawrence, Ryan Reynolds, Octavia Spencer and more. We continue to be impressed (and thankful) for all the great options this studio continues to put out for the masses, but are watching how this affects subscription prices in the long run and if the ­­­­content quality remains high.