DMV selects NDP to drive media and creative on traffic safety campaigns
NDP, a full-service advertising and marketing agency headquartered in Richmond, Va., has been selected to handle comprehensive agency services on several traffic safety campaigns developed by the Virginia Department of Motor Vehicles.
The scope of the account relationship includes such services as creative development, strategic media planning and buying, public relations/media relations and pre- or post-campaign evaluation on five statewide DMV initiatives to promote traffic safety:
- Checkpoint Strikeforce – a campaign aimed at preventing drunk-driving
- Motorcycle Safety – a campaign that encourages riders to be safe and get properly trained on riding and operating a motorcycle
- Motorists’ Awareness of Motorcycles – a campaign that reminds motorists to safely share the road with motorcycles by looking twice for them
- Click It or Ticket – a seat belt safety campaign
- Local Heroes Seat Belt Awareness Initiative – a campaign that partners with local law enforcement agencies to convince people to buckle up
“This account will showcase the strengths of the entire agency, including our creative team and the new Neathawk360 media division,” said Brent Morris, CEO of NDP. “It’s a privilege to partner with DMV on these innovative consumer programs that are designed to save lives and encourage people to obey the law.”
“Our contract review team was very impressed with NDP’s creative executions for clients as well as their media buying power throughout the Commonwealth,” said Melanie Stokes, media and outreach program manager for DMV. “Their proven ability to negotiate added value into statewide media campaigns will significantly broaden the reach of our traffic safety messages.”