And the Emmy goes to….NDP!
Agency’s ads for CapCenter win in Commercial-Campaign category
NDP, a full-service advertising, branding and digital marketing agency headquartered in Richmond, Va., won First Place in the Commercial-Campaign category at the National Capital Chesapeake Bay Chapter 61st Emmy Awards held on June 22 in Bethesda, Md. The Emmy honored the “Zero” ad campaign that NDP created for CapCenter, a regional mortgage lender that specializes in home-buying services with zero closing costs.
“For over 20 years, CapCenter has been helping people achieve the American Dream of homeownership without depleting their bank accounts in the process,” said Brent Morris, CEO of NDP. “We had fun developing an ad campaign that differentiated CapCenter from other mortgage companies by focusing on the positive aspects of zero. It was a thrill for everyone on our team to win an Emmy.”
The entire 61st Emmys ceremony can be viewed here and the announcement about the award for Best Commercial-Campaign occurs at the 2:45:00 point in the program. There were four competitors in that category. Click here to view one of the TV ads in NDP’s award-winning campaign for CapCenter.
The National Capital Chesapeake Bay Chapter (NCCB) of the National Academy of Television Arts & Sciences (NATAS) is a nonprofit, professional organization serving the Maryland, Virginia and Washington, D.C. television community. The NATAS Emmy Award is the industry’s benchmark for the recognition of television excellence. [Source: CapitalEmmys.tv]