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Finance

LET’S DRIVE RESULTS FOR YOUR BUSINESS.

We’ll position you as an industry leader and a partner in the community. Together, we’ll work to increase awareness, preference, engagement, new personal and business accounts, and market share.

How do we know so much about talking to your customers? We believe in creating innovative, relevant, advertising solutions that inspire, engage and ultimately, change attitudes and behaviors. And this strategy has proven results. We’re deeply integrated into the business communities we serve, in our own backyard and beyond.

Our award-winning work spans every channel from digital to traditional, and it’s conceptualized, designed and executed to do one thing—get results.


Community Banker’s Bank

helping a regional bank show customers they’re Stronger Together.

We put the Fifth District first.

The goal of Community Bankers’ Bank has always been to offer community banks a reliable and noncompetitive source of mutually beneficial, correspondent banking services.

As a state-chartered bankers’ bank, it is committed to the success of banks in the Fifth District. Each year, CBB sends out an annual report to connect with its existing bank owners and to attract new ones.

For its 30th anniversary, CBB partnered with us to create a report positioning it as a trusted resource in a market boasting 325 banks. The report showcased CBB’s experience and expertise in meeting the needs of individual community banks in an ever-changing industry.


EVB Community Bank

See how we turned small business owners into big believers.

EVB, a full-service community bank, came to us in search of a new brand voice that would propel growth in the small business segment, specifically in new territories where it had little awareness, and to do so without alienating its existing markets.

Our qualitative research told us that current small business customers prefer EVB because it understands the hard work and sacrifice that goes into building and growing a small business, and for what EVB stands for as a community bank.

With authentic messaging that honors the passion and sacrifice of SBOs, our multichannel campaign not only reached small business owners, it rang true with them and spurred new growth in both new and existing markets.


CapCenter

ZERO MEANS EVERYTHING.

CapCenter combines real estate and mortgage expertise under one roof to provide clients a better home buying, selling and lending experience. So, when you have the CapCenter team on your side throughout the entire process, you’ll have zero headaches, zero stress, and best of all-zero closing costs.

Rising interest rates and lack of consumer awareness to the full suite of offerings from CapCenter didn’t scare us away from an aggressive mortgage application rate benchmark for 2018 set by our client. Hey, we do love a challenge.

A multi-channel media approach for awareness across the market including TV, digital, radio, print, outdoor, direct mail and community partnerships. This truly integrated campaign gave a new voice to the brand and spread the word about CapCenter’s zero closing costs and zero hassle process in a fun and relatable way.


Like what you see?

Then let’s talk.

Finance